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Ask anyone who makes his living selling Custer real estate what he fears most and he’ll tell you, “No new listings!” It takes time to list, promote and sell each house, so ensuring a steady income in real estate necessitates a constant stream of new listings. That’s why other agents’ expired Custer South Dakota real estate listings are such a gift! They can become a reliable source of earnings for your company.

Hey, Isn’t That Stealing?
No doubt you’re a true professional, and you work hard to maintain high principled standards. You might be an agent who considers targeting expired listings as “poaching”.

But let’s examine the truth: the homeowner listed their Custer South Dakota real estate with an agent who was unable to get it sold. After that listing has expired, statistics confirm they’ll probably want to list it with someone else. And why shouldn’t that someone else be you?

After all, none of us has a assured “relist” on any Custer South Dakota real estate we don’t sell! Marketing to somebody with an active listing is a “no-no”, but grabbing expired listings is simply good business strategy.

Put Yourself in the Homeowner’s Shoes
To build an useful marketing strategy for expired listings, you must initially put yourself in the homeowner’s shoes. How does it feel, now that you’ve (hopefully!) kept your house neat and uncluttered for weeks, made yourself scarce every time the agent booked a showing, and, frankly, had your hopes high, to not see a “SOLD” sign in your yard?

It’s exasperating! After all, the homeowner generally has much more time, money and toil invested in selling her home than the agent. That’s why, at the end of the listing period, you’ll typically encounter an unhappy homeowner. You should without doubt keep that in mind while developing your expired listing marketing strategy.

A Superior Plan Gets the Listing
So, what works in a listing presentation to someone whose Custer South Dakota real estate sat there unsold? Three words, “A Superior Plan.” There are, naturally, market factors that make it exceedingly hard to sell homes at certain times. But most of the homes still on the market after a number of months are there for one of two reasons:

1) The homeowner refused to stick to the agent’s suggestions for making the house appealing to prospective buyers.
2) The agent wasn’t working very hard to sell Custer South Dakota real estate.

The house sometimes doesn’t sell because it’s gloomy, dirty or crowded. Perhaps the owner wasn’t convinced that vivid orange carpet and a leaky roof hinder buyers. If you’re dealing with a sluggish seller, your responsibility is to convince them their hard work will pay off in a faster sale at a higher price.

Alternatively, the previous listing agent may have come on strong for the duration of the listing presentation, but dropped the ball on advertising the Custer South Dakota real estate. We all know agents who host an open house or two (mostly to gain additional listings), put an announcement in the Sunday paper for one or two weeks and blame the market when the house doesn’t get snapped up.

To convert a new listing from an expired one, you have to be the agent with a better plan. Tell the homeowner precisely how you’ll market her house. Let her know that selling her house is your priority, and tell her specifically how you’re going to work to make it take place.

If you can triumph over her disappointment with the real estate industry, you’re on way to becoming her next agent. Try targeting expired Custer real estate listings in your area, and be geared up to present a superior marketing plan. That’s how expired listings can turn out to be a gift to your real estate sales earnings.

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